Sunday 3 October 2010

Research into Target Audience (Chanel Akinwande)

Target Audience   
We have researched and discuss as a group who would be our potential target audience and decided to aim our documentary among the target audience of 16 to 34 year olds. We decided this age range would be more suitable as our subject matter is a very controversial. Our documentary is about how teenage pregnancy is viewed in society? meaning teenagers would need to grow up much quicker and become an adult.  We believe the age range 16 - 34 is perfect as 16 is the beginning of young adults and 34 is just about the end of young adults. We feel like this age range would be able to understand and could potentially relate to the situation and there would be a range in people's opinions. We decided to compose a questionnaire to find out what is our target audience and what they are expecting from our documentary. Research showed us that teenagers from lower socio-economic groups are disproportionally likely to get pregnant. Girls from working-class families are 10 times more likely to become teenage mothers than those from affluent, middle-class backgrounds.

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